Pedro Consuegra
Senior full-stack engineer and software architect with 10+ years building high-traffic eCommerce and SaaS systems, from custom WordPress and Laravel platforms to AI-powered products. Creator of deploypete.com. PHP/Laravel, Python, Node.js, Docker, Linux and AWS, owned end to end in remote teams.
Featured Work
Pete Panel
Role
Lead Software Architect & Lead Developer
Description
Built an agentic pipeline for LAMP stacks. Pete Panel clones any WordPress, WooCommerce or Laravel site into a disposable Docker copy with real WP-CLI, files, database and logs, so an AI agent does the work with production out of the loop: clone, delegate, approve, ship. The same stack then runs on any cloud you own, where a $48/month Linode serves up to 432 million cached visits a month, validated with k6 load tests. It is the pipeline behind ozonegroup.co, its three platforms and its client stores.
stack
Pete Panel Stack: Dockerized LAMP (Apache/PHP-FPM 8.x/MySQL) on Ubuntu 24.04 LTS, with Redis, OPcache, ModSecurity and Let’s Encrypt SSL auto-tuned to the server; Laravel, WP-CLI, Bash, Python, Vue.js.
Runs on: Linode, Hetzner, Google Cloud, AWS or any Ubuntu server you own, from one installer. No lock-in, no reseller markup.
Website Stack (deploypete.com): Pete Panel, WordPress+Laravel, WooCommerce + Woo Subscriptions, API Key Validation system.
TGI Fridays
Role
Lead Software Architect & Lead Developer
Contribution
Led the complete rebuild of tgifridays.com from SAP Commerce Cloud (formerly Hybris) to WordPress. Mapped every workflow, from online ordering, locations and Fridays Rewards to gift cards and event bookings, and rebuilt each one as a custom plugin with custom API integrations, on a staging copy while the old site kept serving. Infrastructure fell from $350,000 to $4,800 a year, saving $345,000+ annually with feature parity kept and no gap in service.
Stack
WordPress · PHP 8 · JavaScript · MySQL · Custom plugins · Custom API integrations · WP Engine
Save a Playa
Role
Lead Software Architect & Lead Developer
description
205,000+ orders through the WooCommerce store, 43% of them closed inside a WhatsApp conversation, and +80% repurchases since Second Order went live. Built the brand, the WordPress site on a standalone block theme and a checkout made to convert on a phone, with WhatsApp orders landing in WooCommerce carrying the same attribution as web orders and the Meta pixel plus server-side events, so chat purchases still reach the ad platforms. Three growth platforms run on top: Revive (1 in 5 quiet leads revived), Second Order (retention analytics on 43,000+ customers) and ROAS Link (true ROAS on real orders).
Stack
WordPress · WooCommerce · Block theme · PHP 8.3 · Laravel · JavaScript · Custom plugins · WhatsApp Business API · Meta pixel + CAPI · Claude · Gemini · Pete Panel · Hetzner Cloud
Revive: AI Sales Agent for WhatsApp
Role
Lead Software Architect & Lead Developer
description
19.2% of leads buy, against an industry 3 to 7%: at Save a Playa, 429 of the 2,232 leads who wrote in went on to purchase, 27.5% of those who held a conversation bought, and 76% of conversations are handled with no human involved. Built Revive (formerly Roxy), an AI sales agent that sells inside the WhatsApp conversation on the Claude API: it quotes prices, handles objections, reads payment screenshots and hands off to the operator on shift. It brings back leads that went quiet (21% reply), ties every order to its conversation and ad campaign for ROAS from real orders, and a weekly coach proposes changes to the agent’s instructions for a human to approve.
Stack
Node.js · Express · Claude API (Sonnet 5 + Opus, vision, prompt caching) · WhatsApp Business API via WATI · WooCommerce purchase webhooks · Meta Marketing API · SQLite (WAL) · systemd timers · EJS · Nginx · Linode
Second Order: Retention Marketing Platform
Role
Lead Software Architect & Lead Developer
description
19.9% of customers buy again, above the 16.6% of the deodorant category, and repeat orders bring in 35.9% of revenue against an industry 19.6%: at Save a Playa, 8,728 of 43,941 customers came back, and the win-back tool lifted repurchases by more than 80%. Built Second Order (formerly Socratic Signal), a retention platform that reads every order in the store, shows who buys again and when with a monthly forecast, and turns lapsed customers into a daily win-back list for SMS and email, with contact limits so nobody is worn out and a stats view of who came back, on which channel and what they spent.
Stack
Python · Flask · pandas · statsmodels (Holt-Winters + SARIMAX forecasting) · PostgreSQL · SQLAlchemy + Alembic · Chart.js · Bootstrap 5 · WATI API (WhatsApp) · SendGrid · Token-authenticated REST API · Custom WordPress plugin · Gunicorn · Railway
ROAS Link: Marketing Attribution Platform
Role
Lead Software Architect & Lead Developer
description
2.29x total ROAS on real orders and 5.68x MER over the last 30 days at Save a Playa, on an ad account that started at 1.6x, against a 1.54x median for beauty brands. Built ROAS Link, a marketing attribution platform that syncs every Meta campaign nightly and ties each order to the campaign, ad set and ad that paid for it, credits WhatsApp sales to the ad that started them, and reports new-customer ROAS and where every dollar landed. Gemini watches every ad and writes a structured reading, and a 22-tool MCP server hands the reconciled account to Claude for a weekly scale, hold or stop recommendation that a senior human decides on.
Stack
Python · FastAPI · PostgreSQL · SQLAlchemy · APScheduler · Meta Marketing API · WooCommerce REST API · Custom WordPress plugin · Revive API · Gemini API · Claude API · MCP server · Railway
dkrecruiting.com
Role
Lead Software Architect & Lead Developer
description
Built a WordPress site for California tech-recruiter Digital Knack. Delivered Figma designs, engineered an ACF-powered job-posting system, and integrated APIs.
Stack
WordPress · Custom Theme · JavaScript · ACF-powered job-posting system
What I Do Best
Scalable, Cost-Efficient LAMP Infrastructure
I design, deploy, and optimize LAMP-based infrastructures (Linux, Apache, MySQL/MariaDB, PHP) for high-traffic SaaS and eCommerce projects. Using Docker, tuned Apache/PHP configs, and lean VM setups, I build stacks that scale reliably while slashing hosting and operational costs, keeping WordPress, Laravel, and custom PHP workloads fast, secure, and easy to maintain.
Full-Stack API Engineering & Automation (Node.js, Laravel, Python)
I design and build API-driven backends and automation systems using Node.js, Laravel, and Python to power real-time analytics, AI assistants, and WhatsApp sales flows. My projects include GPT-4–powered agents and A/B testing engines that recover abandoned leads, reduce support load, and generate measurable revenue for eCommerce brands.
Enterprise WordPress & WooCommerce Architecture
I specialize in architecting high-performance WordPress + WooCommerce platforms with custom plugins, API integrations, and advanced performance/security tuning. I’ve led large-scale migrations (e.g., from SAP Commerce Cloud to WordPress) that cut infrastructure costs by up to 98%, while preserving and extending complex business logic for enterprise brands.
Work Experience
January 2016 – Present
Senior Full-Stack Engineer
Led multiple high-impact development projects, including rebuilding tgifridays.com (from SAP to WordPress), saving $345,000/year in IT costs.
Developed and maintained scalable WordPress platforms with custom plugin ecosystems, REST APIs, and performance/security enhancements.
Integrated third-party tools (GTM, WATI, OpenAI, shipping/logistics APIs) into WordPress/WooCommerce environments.
Regularly led code reviews, planning meetings, and sprint delivery cycles.
June 2022 – Present
Senior Full-Stack Engineer
Built and maintained a high-performance eCommerce platform for a natural deodorant DTC brand. Impact: 130,000+ units sold; reduced infrastructure costs by $4,000/month compared to Google Cloud.
Integrated the WhatsApp Business API for real-time customer communication, automated logistics, and marketing workflows.
Developed custom WordPress plugins for multi-currency support, performance optimization, and subscription management.
january 2015 – anuary 2016
Full-Stack Developer
Developed a custom support ticketing system to receive, categorize, and track queries from citizens and partner institutions.
Designed and implemented role-based access control, response timelines, and reporting tools to improve transparency and service delivery.
january 2014 – anuary 2015
IT Consultant: Agile & SCRUM
Organized and facilitated workshops for early-stage tech founders as part of a government-backed lean launch pad initiative.
Guided teams in developing Minimum Viable Products using PHP, Ruby on Rails, Cocoa, and other technologies to accelerate product-market fit.
january 2012 – January 2013
Full-Stack Developer
Led the development of Teachstars, a custom LMS built with Ruby on Rails to support teachers and students in managing assignments and academic data.
Built admin dashboards, integrated real-time reporting, and implemented secure role-based access for faculty, staff, and students.
january 2009 – January 2011
Web Developer
Established the company’s first IT department and led development of its original website using PHP and the Drupal CMS.
Designed and launched internal systems for product cataloging, basic inventory control, and customer inquiries.
january 2004 – January 2008
Web Developer
Designed and deployed full-stack websites for eCommerce and branding clients using PHP, MySQL, and custom CMS logic.
Delivered responsive layouts in collaboration with UI teams and ensured SEO and cross-browser compatibility.
Education
jaunuary 2003 – march 2009
Bachelor of Science in Systems Engineering
Universidad del Norte (Barranquilla, Colombia)
also known as Uninorte, is a private university in Barranquilla, Atlántico, Colombia. It was founded in 1966 by a business group led by American entrepreneur Karl C. Parrish. It started academic operation on July 11, 1966
All engineering programs are accredited by the ABET, which is one of the most important international accreditation agencies, located in Baltimore, Maryland, United States.